CHAPTER 9 CASE STUDY

Vignette: Twitter Emerges as News Source for Iran Protesters

1. Many people question the value of Twitter’s goal of helping people stay connected in real time. Do the events in Iran illustrate the potential value to society of social networking tools such as Twitter? Are there other ways that Twitter and other social networks could be used by people and organizations to add real value?

      Now a days people used social networking in different goals about themselves and about the other people. Some used it to destroy and to create chaos to them. Some used it to give and add real value to it.

2. How trustworthy is the information one gleans from social networks such as Twitter?

    Maybe or maybe not. because some social networking not only the twitter give us information, but you don't know how true is.

Social Networking Disaster for Domino’s

1. Some observers believe that if an organization does not respond to an attack on its brand within the first 24 hours, then the damage has been done—lack of management response is judged as an admission of guilt. Others feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might Domino’s have reacted more effectively?

     They must be disappointed of the result. It is the employee who do it and it is their responsibility to disciple all their employee. They must avoid this situation and they must improve their services.

2. Do you find it unusual that Domino’s response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or why not? Does Domino’s use of the online media set a precedent for others to follow in the future?

    It is effective because it seems that people were fun of using technology than reading newspaper.

3. Identify three lessons that other companies could learn from Domino’s experience.
    Never let your employee do their work without your presence.
    Make sure that you employ rules.
    Never trusted your employee.