Sunday, May 13, 2012

CHAPTER 10 CASE STUDY


Vignette: Problems with Suppliers
1. How can an organization ensure that all the members of its supply chain will behave ethically?
    Business today is a complicated affair. Markets are extremely competitive, lowering costs and encouraging consumer choice. At the same time,consumers are becoming more informed and, as result, have higher expectations of the behavior of the companies they choose to buy things from. Low prices are attractive, but, for many, they are not enough; consumers expect quality, breadth of range and increasingly are also making their purchasing decisions on the basis of a company’s ethical and environmental track record. The question now for businesses in every industry and of all shapes and sizes is whether it is viable to marry all these demands together into a cohesive and profitable business strategy.The Kingfisher Group, for example, is finding ways to address this issue. As a holding company for the home improvement retailers B&Q in the UK broadcasting in France, Kingfisher’s stance on ethic scan be seen clearly through every one of its products.Whether a door handle or an entire set of garden furniture, each item has been through an often long and complicated supply chain that has had an influence on the environment and human lives at many points along the way. The aim, of course, is tonsure that, where these points of contact are made,the influence is positive rather than negative, but, with so many steps involved in production, this can be hard to evaluate. Kingfisher works to ascertain that the following conditions are met:
• treatment of the people involved in the
production process – that they work in decent
conditions for a living wage, that they are not
exploited and are treated fairly; 
• the environmental consequences of production –
that only sustainable resources are used and that
no excessive pollution is created; and 
• the effects on the local communities – that the
host area is treated with respect and that businesses
obey the local laws and customs and do not
become involved in corrupt practices.

2. What responsibility does an organization have to ensure that its suppliers and business partners behave ethically?
      Organization must check all the suppliers and business partners every month or even every week. They must be wise enough to know ensure that their partners and suppliers behave with a good ethics for the business sake. They must be good in handling them.

Manufacturers Compete on Green Computing
1. How have green computing efforts lowered the total cost of computer ownership?
    IT managers are increasingly seeking out suppliers of high performance, cost-effective and energy-efficient Green IT products. Their primary driver is economic: to reduce skyrocketing data center operational costs, a large proportion of which are energy related costs. As energy costs continue to escalate, users will need to spend significantly more to power and cool their server hardware than to purchase it.
"Earth-friendly" Product Advantages
Supermicro leverages advanced technology and system design expertise to reduce the power consumption of our server, blade, workstation and storage systems. Over many years of experience, we have become an industry leader in power saving technology. In 2006, for example, our 1U Twin™ servers were introduced featuring two DP nodes in a 1U form factor with 89% power efficiency. In 2007 our SuperBlade® systems built on this technology achievement to develop 93% power efficiency. In 2008 Supermicro's DatacenterBlade™ and OfficeBlade™ won Blade System Insight's "Best Green Data Center Solution" award for 93%+ power supply efficiency and our TwinBlade™ won Blade Systems Insight's prestigious "Best Blade-Based Solution" award in 2010 for the highest-performance/density Blade solution with 94%+ power supply efficiency.
Leading the way to even greater results, our engineers continue to improve green technology as a primary product design objective. In 2011, Supermicro introduced a major breakthrough in power supply technology with the industry's first SuperCompact (L220mm x W54.5mm x H40mm ) 1U 400W supply module conforming to Energy Star 2.0 specifications.
Benefits
As a result of these efforts, the Total Cost of Ownership (TCO) of Supermicro's servers and computer systems has decreased significantly over time. Each of our 93%+ efficient systems, comparing to others equipped with traditional 70% to 80% efficient power supplies, can save up to $200 to $500 per year depending on configuration and usage. Alternatively, this savings can provide a reduction of more than half a metric ton of carbon dioxide emissions from the generation of electric power from fossil fuels.
As an example, each node of Supermicro's SuperBlade® can save up to 100 watts over a traditional discrete 1U rack-mount server. These savings add up quickly when a SuperBlade chassis is fully populated with 10 servers. By eliminating the overhead in 1U discrete servers and using high-efficiency (up to 93%) power supplies, the SuperBlade® can save customers between $700 and $1,000 per year in power - even more when lower cooling costs are included. And the carbon dioxide emissions are reduced by more than 5.5 metric tons - the equivalent to planting 1.7 acres of trees.
Link: http://www.supermicro.com/about/greencomputing/

2. Which approach can yield greater benefits—building greener computers or implementing programs that change users’ behavior so that they operate their computers in a more responsible manner? Explain your response.
       I will agree to implement programs that change users behavior so that they operate their computers in a more responsible manner. It is the best approach that can yield greater benefits, it is because they can be a responsible user. Implementing programs like this can help them mold to a new person be a good user.

3. Do research at the EPEAT Web site and determine which computer manufacturer currently has the best green computing ratings.
     As what i have research in the internet, the computer manufacturer currently has the best green computing ratings are Apple.

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